Our February IT4Arts workshop on Technologies for Interpretation in the Arts and Cultural Sector is geared “for those responsible for managing and presenting the Arts and Culture in a creative way to their audiences”. The speakers will be addressing topics that over 85% of members rated as “Interesting” or “Extremely Interesting” as agenda items that would attract them to future workshops (May 2019 survey of members). We have invited speakers who have extensive knowledge and experience of interpreting and presenting their organisations’ stories, artefacts and collections with the help of technologies in a creative way. They have kindly offered to pass on tips and advice about what tends to work and what doesn’t work. Our aim is to help you to develop your ideas about how to approach the use of technology for interpretation within your own organisation and hopefully to share experiences that are relevant to your current management challenges. As well as being for those responsible for managing and presenting the Arts and Culture in a creative way, the day is equally aimed at IT professionals and people from other specialisms who have responsibility for the management of technology.

Historic Royal Palaces (HRP) – Aileen Peirce, Head of Interpretation

Aileen will outline Historic Royal Palaces’ approach to integrating technology in historic interiors at their six palaces to tell stories and bring the past to life. Projects include next generation audio-guides, projection mapping and directional sound on visitor routes and a living dolls house.

Science Museum – Bethan Ross, Senior Audience Researcher

For over 20 years the Science Museum Group has been researching and implementing digital exhibits. Here Bethan will present some lessons learnt about how visitors engage with digital as well as presenting research from an up-and-coming mixed reality immersive experience.

Royal Museums Greenwich – Sam Potts, Digital Marketing and e-CRM Manager

Sam will describe the Space LIVES project from the Royal Observatory at Royal Museums Greenwich and their success growing on-line communities and engaging new audiences.

Royal Opera House – Annette Mees, Head of Audience Labs

The Audience Labs is set up to bring together pioneering artists and next generation technology to create boundary-breaking contemporary opera and ballet experiences. Annette is building a space to dream up and interrogate new ideas and to create a practical programme of work, she will explain why the ROH is exploring technology as a means to expand audiences and contexts for opera and ballet.

Short Surgery on the issues of using technology for art interpretation – Danielle Green, Consultant Business Analyst and WCIT Arts Panel Member

A short break-out session for discussions on members’ issues on the topic.

Calvium – Jo Morrison, Director of Digital Innovation & Research

Jo will provide an introduction to Digital Place-Making and examples of projects that are relevant to the Arts sector. Calvium are specialists in designing and developing digital solutions to create engaging visitor experiences and business-critical services.

BBC, R&D – Mike Armstrong, Senior R&D Engineer

Mike will talk about the BBC’s Future Experience Technologies Section’s work on Object-Based Media, from the original idea through to the tools the team have built and the new experiences made with those tools: Click 1000, “Instagramification” & the interactive trailer for His Dark Materials.

When: Thursday 13th February 2020, starting 10.00am, ending at 4.30pm.

Where: The Worshipful Company of Information Technologists Hall, 39a Bartholomew Close, London, EC1A 2JN. 39a Bartholomew Close, London, EC1A 2JN

Booking: Please apply using the Enquiry form or email the IT4Arts chair martin.black@penmanblack.com. This workshop is only open to people who work at IT4Arts member arts and cultural organisations.

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Please contact the IT4Arts Chair, Martin Black.

  • 39a Bartholomew Close, London, EC1A 7JN
  • martin.black (at) penmanblack.com
  • 07762 037 474


  • Date 13/02/2020


  • Information Technologists' Hall