Our February IT4Arts workshop will embrace the new normal by going online with a new format. We’re devoting a morning session to the theme of Social Media: Technology and Content, Effective Use, and Latest Best Practice.

Get a fresh perspective on using social media to connect, inspire and educate, with a variety of talks from Arts organisations and a contrasting view from sectors outside the Arts.

Outline of talks:

Rebekah Ellerby, Social Media and Content Manager at National Theatre.

Learn how the National Theatre has responded to the unique pressures of maintaining public support throughout pandemic restrictions. Rebekah will take you through a refreshed social media strategy, which is meeting the challenges of promoting productions in the digital age.

Nigel Tully, Executive Chair of National Youth Jazz Orchestra (NYJO).

An inspiring case study on how the National Youth Jazz Orchestra turned a future-threatening challenge into a revitalising opportunity. The NYJO team responded to the limitations of lockdown with the speedy roll-out of their Virtual Academy, offering musicians the ability to practice and learn online the skills and disciplines of playing in an ensemble by performing virtually with a big band. Nigel will show how they expanded their reach to around 500 students at all levels.

Haydn Corrodus. Social Media Tech Champion at the Digital Culture Network.

Answering the question of what digital skills do arts organisations need in these online times, Haydn will outline how Arts Council England’s Digital Culture Network can support Arts organisations and their achievements during lockdown.

Rob Blackie, Rob Blackie Digital Strategy

Get an expert’s scoop on how Donald Trump has used social media during his presidency. Using his expertise in strategic marketing and communications, Rob will examine the use of social media in the US elections, and experience of managing online conversations.

There will be the opportunity to ask questions and network with colleague organisations during the seminar.

Susan Hallam, digital marketing consultant

Essential Tools for your Social Media Toolbox
Social media marketing revolves around a variety of tasks, and you need choose the right social media tools to get the job done. Now is a good time to assess which tools are working well for you and what doesn’t, to discover new tools and identify those that you’ve outgrown. Your toolbox needs to evolve and grow to ensure your arts organisation delivers a high performing social media experience. In this Session, Susan will introduce you to a framework and resources to sharpen up your digital marketing saw, and review what’s in your toolbox.

When: Thursday 25th February, starting 10.00am, ending at 12.30pm

Where: online

Booking: Please apply using the Enquiry form or email the IT4Arts chair martin.black@penmanblack.com. This workshop is only open to people who work at IT4Arts member arts and cultural organisations. We will email back confirming your place. This may take a few days.

Joining Instructions: will be sent out about a week before the event.

Numbers are limited, so don’t leave it too late to book. If you would like to invite someone from an arts organisation which isn’t yet a member of IT4Arts, please ask them to make contact about joining first.

Details

  • Date 25/02/2021
  • Time @ 10:00 - 12:30