Online Visitors and Web Stats/Analytics

Snapshot – Lucy Hutton, Arts Council England

Beyond the Basics of Google Analytics: Turning Numbers into Meaning – Charles Allen, Web Technology Group Ltd

Measuring Your Organisation’s Online Presence: What’s in a Metric – Anwen Cooper and Emma McLean, Audiences London

Increasing Audience Visits and Engagement Using Search Engine Optimisation – Sean Chapman, Royal Opera House

SEO Link Building, Content Syndication and Content Development as a Tool for Engaging and Developing New Audiences – Ian Budden, Mind Unit Ltd

Produced by Cyril Bloch