Do you have the right digital strategy in place? How can you exploit the opportunities of social media, and manage the reputational and legal risks? What are other organisations doing?

This IT4Arts event addresses these questions, with a shorter, condensed, early evening format. The questions represent strategic opportunities and issues for any arts organisation, designed to be relevant for strategic decision makers such as trustees, directors and department heads, as well as all who work for IT4Arts member organisations.

– Justin Spooner, Director of Unthinkable Consulting, whose digital strategy clients include Barbican Centre, English National Opera and Glyndebourne, will share his inside view on the most important trends around developing digital strategies for the arts, and looks at some practical ways they might be applied in 2013 and beyond.

– John Lyons, Managing Director of Brandmovers, a global digital engagement company with social media clients including Universal Pictures, Pepsi, Superdry and Peppa Pig, will discuss social media strategy for arts organisations, using real case studies from the commercial world to explore how powerful social media tools can both create and destroy value

‘Speed dating’ case studies:

– Andrew Downs, Content Producer at BBC Proms, will discuss its experience with social media.

– Sian-Estelle Petty, Digital Officer at Shakespeare’s Globe, will discuss the Globe’s experience of social media, with specific cases including the Globe to Globe Festival, live tweeting of lectures; and internal reports on usage to highlight the importance of social media as a way to engage and expand national and international audiences.

– Gregor Pryor, a partner and digital media specialist in the Technology and Media team at law firm Reed Smith, will focus on legal aspects of the opportunities and risks around digital strategy and social media. He advises content owners regarding the protection and exploitation of their intellectual property rights and counsels clients concerning data protection and privacy matters. In acknowledgement of his work in the digital media sector, Gregor was listed in the “Top 100 Most Influential People in Digital Media” in Wired Magazine.

Produced by Adam Burstow & Mark Holford


  • Date 21/02/2013


  • Shakespeare's Globe