Some great talks and speakers to help you navigate the big issues in this area. Can you generate long term strategies to make your content work for you? Can you use content to create connection? Here is the YouTube playlist of the day’s talks helping you to answer those questions.

How The Royal Institution as a cultural organisation, found its audience on YouTube and is now able to create sustainable revenue for its charity. Christopher Brooks (Video and Multimedia Producer) and Liina Hultgren (Digital Platforms Manager) share their experience of Using Video to Build a Sustainable Revenue Stream: A YouTube Case Study.

Christopher is a film maker producing digital content for the Royal Institution, the Royal Society, BBC and many more organisations. His video work for the BBC Ideas YouTube channel won two Webby Awards. He joined the Ri in 2021 and produces short films, livestreamed events, social media content and more with a varied slate of revenue-generating digital content. Christopher produces, shoots, edits and animates.
Liina is the Digital Platforms Manager at the Royal Institution where she’s focused on growing the Ri’s online audiences and deepening the engagement of these audiences across digital platforms. She has managed the Ri’s YouTube channel since 2015, helping it grow to over 1.1M subscribers and become a sustainable revenue stream for the charity.

Becky Lees (Head of LSO Live) takes us Beyond the Concert Hall showing how the London Symphony Orchestra and their digitally-reticent concert-going audience have adapted to the challenges of the last two years. Their embracing of a hybrid model is expected to continue post-pandemic for reasons of sustainability, added value to education work and relationships with international partners as the business model is changing post pandemic. All this, and the trends of 2022: spatial audio, consumer-driven content and the creator economy.

Becky managed the LSO’s response to the Covid-19 pandemic delivering Always Playing, a digital programme of compelling content released for free around the world, within days of the lockdown. She is an experienced, goal-oriented professional specialising in classical music, strategic planning, audience development and stakeholder engagement up to board level. She leads the LSO’s media activity, including the in-house recording label, LSO Live and is especially well-acquainted with the intricacies of international sales development, developing best practice in commercial markets and cultivating teams and collaboration across organisations. Becky has spent the past decade with the London Symphony Orchestra, and sits on the BPI’s Classical Committee.

Manuela Seve, co-founder & CEO of Alpha’a presents NFTS for REAL: real-world applications for NFTs (non fungible tokens), and how this technology can add value to the creative industries and change our relationship with digital and physical assets. Alpha’a is a b2b marketplace connecting companies to the visual arts, & their latest launch is which allows artists and art institutions to easily create digital certificates of authenticity using NFT tech so that artists can not only maintain control over their full body of work but get paid forever on trades.

Manuela has been successfully raising venture capital funds in the tech and art sector for the past 6 years. With a background in finance, Manuela worked as an equity analyst at Gávea Investments, one of Brazil’s most reputable investment management firms. Named 33 under 33 entrepreneurs in 2018 in New York City, she has had appearances in entrepreneur reality show, Meet the Drapers and Brazilian reality show Fora da Caixa. She has been a thought leader in the blockchain industry since 2017 and has moderated and led panels on the subject including the Bushwick Film Festival, LIU Art, and the Britely. Born in Rio de Janeiro, Manuela now resides in Los Angeles.

Produced by Peter George of the WCIT Arts Panel


  • Date 10/02/2022
  • Time @ 11am - 1pm


  • Online