A practical workshop giving the skills and confidence to develop a Digital Strategy for your arts organisation. From social media to mobile technologies, box office systems to cybersecurity – digital technologies influence every aspect of your arts organisation, and you need a strategy to ensure your digital planning supports your overall arts objectives.

This covers current approaches to digital planning and strategy, and shares practical tools and examples to help accelerate the strategic planning process. The session gives confidence in your digital recommendations, and awareness of the issues in creating and rolling out your digital strategy.

The workshop is led by Susan Hallam and Sarah Ogle, two senior thought leaders in the world of arts marketing and management. Sarah is the Marketing & Communications Director at Liverpool Everyman and Playhouse Theatres, serves on the board of the AMA and plays an active role in the Liverpool Arts Regeneration Consortium. Susan is Managing Director of Hallam Internet, a full service digital marketing agency, and she advices arts organisations on the development of their digital strategies.

Susan Hallam

With more than 25 years’ experience working in the digital industry, Susan Hallam is a leading influencer in the Internet world. She has always believed in the power of knowledge and information, and that successful digital engagement and transformation drives business success.

She is a practicing consultant, a public speaker, and Managing Director of Hallam Internet, one of the UK’s leading digital agencies. Formerly a Senior Lecturer in Computing at Nottingham Trent University with specialist interest in digital technologies, Susan also held senior digital marketing roles at BT and Capital One before establishing Hallam Internet in 1999. A Premier Google Partner, Hallam Internet employs 29 people who, under Susan’s leadership, provide a full range of digital marketing services to companies regionally, nationally, and internationally.

Sarah Ogle

Sarah plays an active role in the Liverpool Arts Regeneration Consortium (LARC), is a guest lecturer at Liverpool Institute of Performing Arts (LIPA) and has spoken at a variety of Arts Marketing Association (AMA), UK Theatre and Arts Council England events on subjects ranging from Ambassador Projects to Design & Print, Best Practice in Arts Marketing and Collaboration to Cultural Leadership. Since 2014, Sarah has been Course Director for the TMA Essentials of Marketing Course (formerly known as Druidstone). Sarah is currently on the board of the AMA and of Tmesis Theatre Company.


  • Date 23/02/2017
  • Time @ 10:00 - 15:00


  • Information Technologists' Hall