Are You Getting the Audience? Is the Audience Getting You?

Our May 14th 2015 IT4Arts workshop is going to take us into the world of audiences, asking whether you understand your audience.

Our themes of the day will include:

  • The tools available for engaging with your audience
  • Managing customer databases
  • Common factors of digitally successful organisations

When: Thursday 14th May 2015, coffee at 9.30 for a 10.00am start, ending at 4.30pm.
Where: English National Opera, London Coliseum, St Martin’s Lane, London WC2N 4ES.

Videos of the talks are available on this WCIT YouTube playlist here.

Agenda

Navigating the Media Landscape, Claire Round, Director of Marketing & Brand, English National Opera.
Advertising and media are powerful tools for engaging with audiences and building awareness for your work. However, with so many media channels to choose from, and the investment involved, you want to be certain that you’re targeting messages effectively to reach the audiences who are most likely to respond. English National Opera has built up a thorough profile of its existing and prospective audiences and matched this against national consumer survey TGI to ensure that marketing, communications and sponsorship campaigns are carefully targeted and planned to deliver both awareness and impact in the media environment.

Designing for Relationships, Jake Grimley, CEO, Made Media.
Feeding your CRM database often compromises user experience on the web. Jake highlights the issues and shows you how to keep your customers happy and your data clean.

CRM Strategies Don’t Need CRM Systems – an IT Perspective on CRM, Nigel Randall, Head of IS, Historic Royal Palaces.
This presentation looks at CRM from an IT perspective and considers the importance of adopting a CRM and data acquisition mindset throughout the customer engagement lifecycle as opposed to implementation of an IT system that does it all for you (or not).

Engaging the Unusual Suspects in Your Audience, Jackie Hay, Morris Hargreaves McIntyre and lead on the Unusual Suspects project.
This project is funded by The Digital R&D Fund for the Arts (Nesta, Arts Council England and Arts & Humanities Research Council). Nine arts and cultural organisations in Newcastle and Gateshead have pooled their audience data to carry out audience development campaigns and strategies to test the most effective ways to re-engage infrequent attenders, encourage audience cross-over and deepen audience engagement. Jackie is back to discuss the early results about what resonates with audiences and what doesn’t.

Competing With the Cats: The Big Things Arts Organisations Need to Get Right, Jonathan Drori CBE, Director, Thoughtsmith, Chairman, Ravensbourne, UK Parliament Council on Public Engagement; and Dominic Tinley, Thoughtsmith, Trustee, Reach.
Our work for the Arts Council, the Arts Marketing Association, the DCMS and other arts and culture organisations has highlighted common factors of digitally successful organisations. What are the common errors and how can you put them right?

Our Speakers & Their Topics
More About The Event
  • Category: Previous Workshops
  • Date: May 14, 2015