Are You Getting the Audience? Is the Audience Getting You?
Our May 14th 2015 IT4Arts workshop is going to take us into the world of audiences, asking whether you understand your audience.
Our themes of the day will include:
- The tools available for engaging with your audience
- Managing customer databases
- Common factors of digitally successful organisations
When: Thursday 14th May 2015, coffee at 9.30 for a 10.00am start, ending at 4.30pm.
Where: English National Opera, London Coliseum, St Martin’s Lane, London WC2N 4ES.
Videos of the talks are available on this WCIT YouTube playlist here.
Navigating the Media Landscape, Claire Round, Director of Marketing & Brand, English National Opera.
Advertising and media are powerful tools for engaging with audiences and building awareness for your work. However, with so many media channels to choose from, and the investment involved, you want to be certain that you’re targeting messages effectively to reach the audiences who are most likely to respond. English National Opera has built up a thorough profile of its existing and prospective audiences and matched this against national consumer survey TGI to ensure that marketing, communications and sponsorship campaigns are carefully targeted and planned to deliver both awareness and impact in the media environment.
Designing for Relationships, Jake Grimley, CEO, Made Media.
Feeding your CRM database often compromises user experience on the web. Jake highlights the issues and shows you how to keep your customers happy and your data clean.
CRM Strategies Don’t Need CRM Systems – an IT Perspective on CRM, Nigel Randall, Head of IS, Historic Royal Palaces.
This presentation looks at CRM from an IT perspective and considers the importance of adopting a CRM and data acquisition mindset throughout the customer engagement lifecycle as opposed to implementation of an IT system that does it all for you (or not).
Engaging the Unusual Suspects in Your Audience, Jackie Hay, Morris Hargreaves McIntyre and lead on the Unusual Suspects project.
This project is funded by The Digital R&D Fund for the Arts (Nesta, Arts Council England and Arts & Humanities Research Council). Nine arts and cultural organisations in Newcastle and Gateshead have pooled their audience data to carry out audience development campaigns and strategies to test the most effective ways to re-engage infrequent attenders, encourage audience cross-over and deepen audience engagement. Jackie is back to discuss the early results about what resonates with audiences and what doesn’t.
Competing With the Cats: The Big Things Arts Organisations Need to Get Right, Jonathan Drori CBE, Director, Thoughtsmith, Chairman, Ravensbourne, UK Parliament Council on Public Engagement; and Dominic Tinley, Thoughtsmith, Trustee, Reach.
Our work for the Arts Council, the Arts Marketing Association, the DCMS and other arts and culture organisations has highlighted common factors of digitally successful organisations. What are the common errors and how can you put them right?
Nigel is head of Historic Royal Palaces and will look at CRM from a IT perspective.
Jackie is Head of Communications at Morris Hargreaves McIntyre. Jackie is back to discuss the early results about what resonates with audiences and what doesn’t.
Jonathan CBE, Director, Thoughtsmith Chairman, Ravensbourne, UK Parliament Council on Public Engagement will highlight common factors of digitally successful organisations.
Dominic is trustee at Reach and will join Jonathan in discussing the key aspects that art organisations need to get right.
Mat has nearly two decades of experience in digital, including holding senior roles in digital and media agencies, before setting up Mediaczar. He has a particular interest in channel analytics, and is a self-confessed data nerd, seeking to extract meaningful information from social media data.
Chris is a previous presenter to our workshops. Chris is a lawyer by background, but moved into the arts world, where he has worked for number of organisations both in the UK and abroad. His primary goal is to help clients understand and improve the impact and reach of their digital activity.
Peter has over 40 years of international business experience, of which over half has been in marketing. He now splits his time between consultancy and academic roles, and has a proven track record of analysing, planning and implementing business policy in complex environments.
Darika Ahrens is a former analyst with Forrester Research with 12+ years working in digital media and marketing. She’s been featured in the BBC, NY Times, Economist, Guardian, Independent, and Marketing Week. She now runs London Stock – a marketing agency that connects brands with digital creatives and projects.
Jonty is Director of Arts at the BBC. He is Chair of the Board of Trustees of HOME in Manchester, trustee of the Public Catalogue Foundation, a member of the Booker Prize Foundation Advisory Committee, and a founder of the Get Creative Campaign. Jonty works across Television, Radio and Online to ensure the BBC succeeds in its mission to increase access and participation in the arts throughout the UK.
Jeremy is the managing partner of Mosoco Consulting Ltd, a London – based agency providing strategic advice in the area of digital transformation and digital risk management. He has been involved in online business strategy since 1993 and has worked for media agencies, consultancies, research companies and media owners.
Tom is deputy editor of The Economist, overseeing its strategy and output on digital platforms, including the web, apps, audio, video and social media. He joined The Economist in 1998 and previously served as Digital Editor, Business Affairs Editor, Business Editor, Technology Editor, and Science Correspondent. He is a regular radio commentator and keynote speaker on technology trends, and takes a particular interest in the social and cultural impact of technology.
John is Director of Wigmore Hall. Wigmore Hall has been at the forefront of web and social media innovation in the arts over the last decade. It was also the first concert hall to have its own record label: the first – ever live label to win Gramophone Label of the Year (2011). John this summer overseen the installation of discreet, state of the art streaming facilities, which enable Wigmore Hall to broadcast concerts live all over the world. John will outline Wigmore Hall’s recent digital achievements and his vision for the future.
With more than 25 years’ experience working in the digital industry, Susan Hallam is a leading influencer in the Internet world. She has always believed in the power of knowledge and information, and that successful digital engagement and transformation drives business success.
She is a practicing consultant, a public speaker, and Managing Director of Hallam Internet, one of the UK’s leading digital agencies. Formerly a Senior Lecturer in Computing at Nottingham Trent University with specialist interest in digital technologies, Susan also held senior digital marketing roles at BT and Capital One before establishing Hallam Internet in 1999. A Premier Google Partner, Hallam Internet employs 29 people who, under Susan’s leadership, provide a full range of digital marketing services to companies regionally, nationally, and internationally.
Sarah plays an active role in the Liverpool Arts Regeneration Consortium (LARC), is a guest lecturer at Liverpool Institute of Performing Arts (LIPA) and has spoken at a variety of Arts Marketing Association (AMA), UK Theatre and Arts Council England events on subjects ranging from Ambassador Projects to Design & Print, Best Practice in Arts Marketing and Collaboration to Cultural Leadership. Since 2014, Sarah has been Course Director for the TMA Essentials of Marketing Course (formerly known as Druidstone). Sarah is currently on the board of the AMA and of Tmesis Theatre Company.
Claire is Director of Marketing & Brand at English National Opera. She will discuss how advertising and media are powerful tools for engaging with audiences and building awareness for your work.
Jake is CEO at Made Media. He will talk about feeding your CRM database often compromises user experience on the web.
- Category: Previous Workshops
- Date: May 14, 2015