Social Media: How to Improve Your Bottom Line

Our February 26th 2015 IT4Arts workshop is going to take us into the world of social media, asking the question how can you improve your bottom line either directly or indirectly.

Some themes the workshop will cover include:

  • how to to put the enormous innovation and pace of change in social media into context and try to make sense of it all from the perspectives of small and large arts organisations
  • the social media balance: trying something new versus doing something that works
  • the need to experiment with new platforms, techniques and modes of engagement with audiences
  • measuring the effectiveness of digital activities to properly establish their value
  • how organizations can effectively harness the passion and opinions of their audience through reviews and debates alongside – and in conjunction with – traditional press coverage.v

When: Thursday 26th February 2015, coffee at 9.30 for a 10.00am start, ending at 4.30pm.

Where: The Art Fund, 2 Granary Square, Kings Cross N1C 4BH.

If you missed the fab February workshop or would like to relive the experience, many of the talks are available on a playlist of the WCIT YouTube channel, here.

Our Speakers & Their Topics
More About The Event

Fast and Furious

In addition to our main speakers, we are going to try a new and hopefully exciting format in this workshop.  Most of you will be familiar with fast-paced presentations where presenters are limited to 20 seconds a slide.  We are going to have four presentations of this kind. They will keep you on your toes, and if you like the fast pace, expect more of them in future.  Ryan Nelson of the Barbican will lead the way with a talk “How are you feeling? Sentiment, Social and Search” – a case study in how the Barbican is using technology to harness the power of peer recommendation.

RSVP: Please reply use the Enquiry form or email the IT4Arts chair – see Contact page for details. This workshop is only available to people who work at IT4Arts member arts and cultural organisations.

Joining Instructions: will be sent out about a week before the event.

Numbers are limited, so don’t leave it too late to book. If you would like to invite someone from an arts organisation which isn’t yet a member of IT4Arts, please ask them to make contact about joining first.

The Art Fund, 2 Granary Square, Kings Cross N1C 4BH



  • Category: Previous Workshops
  • Date: February 26, 2015