Mobile Marketing and Apps

  • Category: Previous Workshops
  • Date: November 21, 2013

Our November IT4Arts workshop is going to take a new format: a half day session devoted to the single theme of mobile marketing and apps.

We have invited three speakers to give a practical and inspiring overview of the latest trends in mobile marketing in the arts. Our aim is to give you the skills and confidence to further explore the opportunities mobile offers your organisation.

Mobile and the Arts: who does it well

– Ben Davies, Econsultancy

This talk will help to set the scene for the use of mobile technologies and apps, providing an overview of latest trends and some practical case studies to trigger our creative thinking. Econsultancy is the UK’s leading source of independent advice and insight on digital marketing.

Getting An App Built: what to expect

– Matt Davies, Attitude Design

The app market is dynamic and fresh, and whilst exciting it can also present a bewildering set of choices and processes. Learn more about such practicalities as where to start, costs and timescales, the design and functional definition, the approval process, and work through a checklist to make your app project a success.

Case Study: The British Museum’s Life & Death of Pompeii & Herculaneum App

– Ian Joyner, Technical Consultant, Apadmi

The British Museum’s Life & Death of Pompeii & Herculaneum App was the museum’s first large-scale app and marks an important stage in their ambition of being ‘the museum for the global citizen’. Ian will provide some key insights into the app development process and how the app has enhanced the museum’s brand and global outreach. Apadmi have developed some great apps for companies such as the BBC, the X Factor, the Guardian, Skyscanner as well as the British Museum.

Mobile Marketing: 40 tips in 40 minutes

– Susan Hallam, Managing Director, Hallam Internet and member of the Arts Panel of the WCIT

The mobile revolution has introduced a whole host of new digital marketing tools and techniques. This fast paced and fun session will provide you with practical steps to reach new audiences, promote your offering, and measure your success. Are you interested in SEO, Analytics, and Social Media? We have hints and tips that you can take away and implement straight away.

When: Thursday 21st November 2013, starting 10am, ending at 2pm

Where: The Fountain Room, The Barbican, London, EC2Y 8DS