Making the digital budget count
On 5th November IT4Arts will be hosting a workshop on Making the digital budget count. Every organisation needs to maximise the effectiveness of its expenditures to meet its goals, be they simply financial, more qualitative or even ephemeral. This is particularly complex in the arts world where outcomes can’t be measured only in a ledger. However, there are strategies and mechanisms to address some of the challenges of digital spend management in a today’s rapidly changing environments.
We have brought together a mix of five outstanding presenters to cover a range of topics with a common theme of maximising the effectiveness of your digital budget. There will also be a breakout session giving you a chance to discuss the themes with your peers. So this is a not-to-be-missed IT4Arts event on topics not covered before.
Themes will include:
- Social Media and Analytics
- Assessing ROI and ways to improve what metrics are available
- How to manage the budget across changing platform trends and audience demographics
When: Thursday 5th November 2015, starting at 10.00am, ending at 4.30pm.
Where: Shakespeare’s Globe, Bankside, London SE10.
Videos of the talks are available on a playlist of the WCIT’s YouTube channel here.
Mat has nearly two decades of experience in digital, including holding senior roles in digital and media agencies, before setting up Mediaczar. He has a particular interest in channel analytics, and is a self-confessed data nerd, seeking to extract meaningful information from social media data.
Chris is a previous presenter to our workshops. Chris is a lawyer by background, but moved into the arts world, where he has worked for number of organisations both in the UK and abroad. His primary goal is to help clients understand and improve the impact and reach of their digital activity.
Peter has over 40 years of international business experience, of which over half has been in marketing. He now splits his time between consultancy and academic roles, and has a proven track record of analysing, planning and implementing business policy in complex environments.
Darika Ahrens is a former analyst with Forrester Research with 12+ years working in digital media and marketing. She’s been featured in the BBC, NY Times, Economist, Guardian, Independent, and Marketing Week. She now runs London Stock – a marketing agency that connects brands with digital creatives and projects.
Jonty is Director of Arts at the BBC. He is Chair of the Board of Trustees of HOME in Manchester, trustee of the Public Catalogue Foundation, a member of the Booker Prize Foundation Advisory Committee, and a founder of the Get Creative Campaign. Jonty works across Television, Radio and Online to ensure the BBC succeeds in its mission to increase access and participation in the arts throughout the UK.
Jeremy is the managing partner of Mosoco Consulting Ltd, a London – based agency providing strategic advice in the area of digital transformation and digital risk management. He has been involved in online business strategy since 1993 and has worked for media agencies, consultancies, research companies and media owners.
Tom is deputy editor of The Economist, overseeing its strategy and output on digital platforms, including the web, apps, audio, video and social media. He joined The Economist in 1998 and previously served as Digital Editor, Business Affairs Editor, Business Editor, Technology Editor, and Science Correspondent. He is a regular radio commentator and keynote speaker on technology trends, and takes a particular interest in the social and cultural impact of technology.
John is Director of Wigmore Hall. Wigmore Hall has been at the forefront of web and social media innovation in the arts over the last decade. It was also the first concert hall to have its own record label: the first – ever live label to win Gramophone Label of the Year (2011). John this summer overseen the installation of discreet, state of the art streaming facilities, which enable Wigmore Hall to broadcast concerts live all over the world. John will outline Wigmore Hall’s recent digital achievements and his vision for the future.
With more than 25 years’ experience working in the digital industry, Susan Hallam is a leading influencer in the Internet world. She has always believed in the power of knowledge and information, and that successful digital engagement and transformation drives business success.
She is a practicing consultant, a public speaker, and Managing Director of Hallam Internet, one of the UK’s leading digital agencies. Formerly a Senior Lecturer in Computing at Nottingham Trent University with specialist interest in digital technologies, Susan also held senior digital marketing roles at BT and Capital One before establishing Hallam Internet in 1999. A Premier Google Partner, Hallam Internet employs 29 people who, under Susan’s leadership, provide a full range of digital marketing services to companies regionally, nationally, and internationally.
Sarah plays an active role in the Liverpool Arts Regeneration Consortium (LARC), is a guest lecturer at Liverpool Institute of Performing Arts (LIPA) and has spoken at a variety of Arts Marketing Association (AMA), UK Theatre and Arts Council England events on subjects ranging from Ambassador Projects to Design & Print, Best Practice in Arts Marketing and Collaboration to Cultural Leadership. Since 2014, Sarah has been Course Director for the TMA Essentials of Marketing Course (formerly known as Druidstone). Sarah is currently on the board of the AMA and of Tmesis Theatre Company.
RSVP: Numbers are limited. Please reply by emailing the IT4Arts chair firstname.lastname@example.org. This workshop is only open to people who work at IT4Arts member arts and cultural organisations.
Joining Insturctions: will be sent out about a week before the event
- Category: Previous Workshops
- Date: November 5, 2015